TEND
AI installed in your business.
MINT is, in our read, the only DSO in the country with a real consumer brand at scale. The "Sexy Teeth" billboards do what most multi-location dental groups can't buy - they create demand. The next move isn't more demand. It's making sure the operations behind the brand catch what the brand already creates. Tend installs the AI agents that run the operational layer - so the call gets answered, the appointment gets kept, and the patient comes back.
tend // we keep up with AI so you don't have to.
Public-data only. Your real numbers will be different - that's the point.
At ~55 locations, MINT is likely a $110-140M revenue group. The industry-documented leakage band for multi-location dental sits at 8-12% of revenue - which puts a directional estimate of $13-15M / year tied up in three places no marketing dollar can fix.
Buckets stack with overlap (a reactivated patient still no-shows; a recovered call still needs a kept appointment), so the realistic post-de-duplication range is $13-15M / year. Tend isn't pretending to know MINT's real numbers - the point of round one is to replace these with yours.
What Tend would ask before building anything.
If the answers don't justify the next step, we don't take it.
- Network-wide call answer rate. Logged, not estimated. If MINT runs at 95%+, Tend tips its hat and walks. If anywhere in the industry band of 70-80%, the front-desk wedge alone justifies the conversation.
- Historical patient base, and dormant ratio. A 12-24-36 month dormant pool is the largest hidden revenue line at any DSO. We need yours sized before estimating reactivation upside.
- Where treatment-plan presentation breaks down. Which procedure types, which locations, what % of plans presented don't get accepted on the day. Tells us whether the case-acceptance agent is wedge two or wedge five.
Phase 1 ships in the 90-day pilot. The rest follow.
P1 = paid pilot deliverables. P2-P4 = staged across the year-one contract once the pilot reads.
| # | Agent | Function | Phase |
|---|---|---|---|
| 01 | 24/7 AI Front Desk | Voice agent in MINT brand voice. Answers every call, books appointments, verifies insurance, escalates only what humans need. | P1 |
| 02 | Multi-Location Dashboard | Single view across all 55 locations: calls answered, no-shows, dormant pool, agent-driven revenue. Real-time, exportable. | P1 |
| 03 | No-Show Reduction | Personalized confirmation cadence. Same-day reschedule flow when patients try to cancel. Conversational, not generic SMS. | P2 |
| 04 | Dormant Reactivation | Works through 12-24-36 month dormant lists, books them back into the schedule. Compounds with the front-desk agent. | P2 |
| 05 | Treatment Plan Acceptance | Follows up in the 48h-7d window with patients who said "let me think about it." Presents financing. Books the procedure. | P3 |
| 06 | Insurance Verification | Agent calls the insurer, pulls eligibility and benefits. Front desk gets a clean coverage sheet 24h before patient walks in. | P3 |
| 07 | Review Engine | Post-visit ask + draft responses to existing reviews at scale. Turns the 50K-review moat into a defensive wall. | P3 |
90-day paid pilot. Year-one contract signed up-front.
One contract. Year-one terms locked at the start with a 90-day pilot window. If the pilot doesn't read, MINT exits at day 91 and keeps everything we built. If it does, the contract converts and Tend rolls Phase 2 onward across the network.
Pilot deliverables (in 90 days)
- Multi-Location Dashboard. Single view across all 55 MINT locations - calls, no-shows, dormant pool, agent-driven revenue. Real-time, exportable. Operating team gets one screen instead of 55.
- 24/7 AI Front Desk, fixed. Every call answered, every appointment booked, every after-hours inquiry captured. MINT brand voice. Live in the network within the 90-day window.
Pilot fee covers build, install, and operate across the 90 days. Year-one fee structure for Phase 2 onward is set in the same contract - no renegotiation, no second sales motion.
The ask
30 minutes with Dr. Harrison and/or CFO Clint Rachal and CIO Wade Hanchar. Walk through the contract, confirm the dashboard scope.